As India advances toward becoming a global economic leader, scale, sustainability, and speed are now central to business strategy. But one vital question remains: 

Are we tapping the right talent pools for long-term growth? 

The answer may not lie in metros, but in India’s villages and small towns. Rural India, home to over 65% of the population—around 890 million people—is a vast, underutilized talent reservoir. Millions of young rural Indians are eager to learn, contribute, and earn. Their challenge isn’t lack of ambition, but lack of access: to relevant skills, career visibility, and nearby job opportunities. 

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