Corporate
We Train, We Audit,
We Activate, You Grow.
Field Marketing Impact
Our Field Marketing Impact program combines local trust with data-driven execution so every campaign delivers measurable outcomes.
Trained field teams represent your brand with professionalism and consistency, engaging communities through live demonstrations, in-store activations, product launches, and grassroots campaigns. Each team member is equipped with local-language content, customer engagement skills, and brand-specific messaging to ensure authentic interactions.
Execution is monitored through geo-tagged reporting, surprise checks, and daily feedback loops, supported by a maker-checker model that keeps performance transparent and reliable. Dashboards and analytics provide brands with clear visibility into campaign reach, lead generation, and customer response, while on-the-job coaching ensures continuous improvement.At RSA, we help brands win in rural and semi-urban markets by building field teams that do more than promote. They influence, engage, and convert.
What We Offer:
- Customized recruitment and training of field teams
- In-store activations, rural events, and product demonstrations
- Customer engagement and lead generation campaigns
- Local-language content and behavior-based training
- On-ground performance tracking with real-time dashboards
- Independent audits and feedback loops for compliance and consistency
With RSA’s Field Marketing Impact, brands go beyond mass outreach to build meaningful, measurable, and lasting connections in real-world markets, driving stronger equity, deeper trust, and sustained growth.
Field Marketing Impact - Ready to expand your rural reach? Let’s design your campaign together.
Key Highlights:
- Customized field force recruitment and training
- In-store and rural activation campaigns
- Product launches and live demonstrations
- Customer engagement and lead generation activities
- On-ground performance tracking and reporting
We help brands go beyond Above the Line marketing to establish meaningful connections in real-world settings.
Brand Assurance Audit
At RSA, we know great plans and creative campaigns can fail in execution when geography, languages, and incentives turn brand experience into brand roulette. Our Brand Assurance Audit ensures your brand promise is consistently delivered by separating the “make” from the “check.” Trained teams execute, while an independent unit monitors with geo-tagged evidence, keeping operations transparent, accurate, and fully aligned with brand standards across retail networks, distributors, and outreach programs.
At RSA, we know great plans and creative campaigns can fail in execution when geography, languages, and incentives turn brand experience into brand roulette.
How It Works:
- Make: Role-based training and on-the-job practice
- Check: Independent field audits with geo-tagged verification (coach first, escalate when needed)
- Improve: Regular pattern analysis, micro-retraining, updated SOPs and job aids
Where It Works:
- FMCG activations such as kirana stores, in-store sampling, rural events, door-to-door campaigns, society demos, and school/college activations
- Dealer and distributor-led industries including durables, telecom, fintech, auto, and consumer health
Brand Assurance Audit - Want 100% compliance and transparency? Schedule an Audit360 discussion today.
Key Highlights:
- Independent audits across geographies
- Independent field audits across 100+ rural/urban touchpoints
- Maker-Checker (4-eyes) system ensuring zero-error reporting
- Actionable dashboards for brand managers & compliance teams
- Brand visibility and merchandising audits
- SOP verification with real-time course correction
- Surprise visits and feedback loops for rapid issue closure
- Region-wise benchmarking to scale consistent excellence
With RSA’s Brand Assurance Audit, excellence becomes repeatable, and your brand is experienced the same way, every time, everywhere.
Frontline Excellence Training
Empower Your Frontline. Elevate Your Results.
At RSA, we recognize that frontline managers are the prime link between strategy and execution. Our Frontline Excellence Training equips these managers to become confident leaders who inspire teams, resolve challenges quickly, and deliver measurable results.
We begin with on-ground KPI diagnostics to uncover the real challenges faced by supervisors and identify opportunities to boost productivity and efficiency. Our trainers then deliver engaged, behavior-based learning sessions that go beyond theory, helping supervisors build daily leadership habits in coaching, decision-making, and customer engagement.
Progress is tracked through impact-driven data insights, linking performance outcomes to defined KPIs. This continuous feedback allows us to refine training methods and strengthen results over time. Finally, we work with stakeholders to disseminate best practices and define the way forward, ensuring the improvements scale across teams and sustain long after the training ends.
Frontline Excellence Training - Ready to transform your frontline managers into high-impact leaders? Let’s build the journey to
Key Highlights
- Ground-level KPI analysis to identify challenges and opportunities
- Engaged supervisor training with real-world application
- Data-driven performance tracking and targeted feedback
- Knowledge sharing and best-practice scaling for sustainable success
With RSA’s Frontline Excellence Training, businesses gain agile, capable frontline managers who adapt faster, engage customers better, and consistently deliver superior results.
Third-Party Talent Engine
At RSA, we see talent development as a partnership between youth potential and industry demand. Our Third-Party Talent Engine – Prepare, Place, Perform – creates a steady pipeline of skilled professionals who are job-ready from day one. Launched in 2017, this model has become a trusted workforce solution for corporates where trained associates have delivered consistently and even transitioned into full-time roles.
We carefully source and mobilize candidates with the right aptitude, then prepare them through targeted technical training, workplace readiness modules, and behavioral development. Once placed into aligned roles, we ensure retention and performance through structured check-ins, handholding, and feedback loops. Every engagement is backed by data-driven insights on performance and ROI, helping organizations reduce hiring risks while securing a dependable and scalable workforce.
Today, the Third-Party Talent Engine supports multiple industries by supplying cost-effective, future-ready manpower that strengthens operations while empowering rural youth with sustainable career growth.
Third Party Talent Engine - Need a steady pipeline of job-ready youth? Partner with us today.
- Prepares youth with job-ready skills tailored to industry
- Places candidates with leading employers
- Performs retention support for productivity & stability
- Targeted candidate sourcing & mobilization
- Customized pre-placement training (technical + behavioral)
- Role-specific placement services
- Structured post-placement handholding & retention support
- Performance tracking & ROI-driven reporting